theguardiancarehub.com
Guardian Care Hub
Home monitoring
Free homepage redesign for care providers
Get Your Care Website Redesigned For Free.
See exactly how your homepage could look to a family choosing care. A custom concept, delivered in 48 hours. Free, no strings attached.
Free · No credit card · Yours to keep
Care marketing specialists in Leicestershire — £684,000 in new revenue for one home care client in 2025
Our work
Care websites we've built.
Two homes for two very different care businesses. Both designed around the one thing that matters: a family deciding who to trust with someone they love.
mylifemycare.co.uk
My Life My Care
Home care
On the phone, where it matters
Families search for care on their phones.
Around two thirds of web traffic is mobile, and a daughter looking for care for her mother is almost always on one. Here is how the same two sites render in the hand.
Case study — full year 2025
The numbers behind £684K in new revenue.
One home care client. Twelve months. No advertising budget — every one of these came from search.
3.04M
Times seen on Google
Over three million times this business appeared when people searched for care services — without spending a penny on ads.
14,404
People visited their website
Real families and decision-makers who clicked through to learn more, all arriving organically through search.
105
Visitors from AI search
People using ChatGPT, Perplexity and Gemini to find care services were directed to this business — a brand new channel in 2025.
1,318
Phone calls received
Over 1,300 inbound calls from people actively looking for care — the phone ringing consistently throughout the year.
579
New enquiry calls
More than half of all calls were from people contacting the business for the very first time. Genuine new leads.
£684K
New revenue generated
£684,000 in new revenue from clients who found this business through search — without a paid advertising budget.
In Home Care, January–December 2025. Organic search only, no paid media.
How it works
From your URL to a new homepage in 48 hours.
No payment, no obligation, and no call you have to sit through first. We do the work, then you decide whether you want it.
- STEP01
Takes 2 minutes
Send us your website
Paste your URL and tell us what is not working. That is the whole form.
- STEP02
Within 48 hours
We redesign your homepage
We go through your actual site, not a template, and design a homepage around what a family needs to see before they enquire.
- STEP03
Straight to your inbox
You get the concept
Desktop and mobile, with the copy written for the new layout. Nothing to install and nothing to sign.
- STEP04
Entirely your call
Decide what happens next
Keep it and take it to whoever builds your site, or have us build it. Both are a perfectly good outcome.
No payment required. No obligation. Just see what your site could become.
Everything you get, free
We would rather show you the work than describe it, so we do that part first.
Free
- ✓A redesigned homepage concept, built around your care business
- ✓Desktop and mobile views
- ✓Copy written for the new layout, in a family's language
- ✓Notes on what is losing you enquiries today
- ✓Delivered to your inbox within 48 hours
- ✓Yours to keep, whatever you decide
48h delivery · No credit card · Yours to keep
If you go on to build it
Built to be found — by Google and by AI.
Those 105 AI-search visitors above are the start of something, not a rounding error. When someone asks an assistant who the best care provider near them is, something has to be structured well enough to be the answer. That is how Polestar build.
AI engine optimised
Structured data and semantic markup that ChatGPT, Perplexity and Google AI Overviews can read, understand and recommend.
Traditional SEO included
On-page SEO, meta tags, clean semantic HTML, fast loading and mobile-first layout — done properly from day one, not bolted on later.
Fast on any connection
Speed is a ranking factor and a trust signal. Pages built to load in under two seconds, on a phone, on hospital wifi, anywhere.
In their words
What working with Divian is like.
“Before working with Divian, our online presence wasn't generating the level of enquiries we knew was possible. He completely transformed our website, improved our SEO and helped us create a much stronger digital presence. The improvements played a significant role in our business growth during 2025 — a noticeable increase in enquiries and revenue, and a website we're genuinely proud of.”
“His expertise in website development makes him an outstanding asset for businesses needing a new website designed quickly and effectively. Highly organised and detail oriented, with great communication skills — able to explain concepts clearly while staying open-minded enough that everyone understood what was happening.”
Leicestershire, working with care providers across the UK
A growth partner who knows the care sector.
Polestar Care Marketing is Divian Mistry's agency, and he still does the work — the discovery call, the site, the search setup. What worked to launch a care agency is rarely what scales it, and the website is usually the thing holding the rest back.
That is not a theory. When In Home Care came to Polestar they had an outdated site and were relying on word of mouth. A new conversion-focused website became the foundation everything else was built on — and in 2025 alone that generated £684,000 in new revenue.
- Based
- Leicestershire
- Specialism
- Care providers & SMEs
- Working with
- Care agencies only
One owner
You deal with Divian, not an account manager.
The person who scopes your site is the person who builds it and the person who answers when something needs fixing. Small enough that nothing gets handed off, experienced enough that it does not need to be.
Care sector fluency
We already know what a family is looking for.
Care enquiries are not ecommerce. Someone is choosing who looks after their mother. The page has to answer trust, cost and next-step questions in that order, and most care websites answer none of them.
Results, not deliverables
The website is the foundation, not the finish line.
A site that looks better but does not bring enquiries has not done anything. SEO, paid media and automated follow-up all sit on top of it — which is why the build gets the attention it does.
Common questions
Why is this free?+
Because it is a better introduction than a sales call. You see how we think about your site, and we find out whether there is a project here. Plenty of people who ask never become clients, and that is fine.
What do I actually get back?+
A redesigned homepage concept with desktop and mobile views and the copy written for it, delivered by email within 48 hours. It is yours to keep whether or not you work with us.
Do I have to buy anything afterwards?+
No. There is nothing to sign and no card to enter. If you want to take the concept to another developer, take it.
Do you only work with care providers?+
No, but it is where most of our work is and where we are most useful. We have built for accountancy, legal, veterinary and media businesses too. If you are in care, you will get a concept from someone who already understands how families choose a provider.
Will the free concept make me rank on Google?+
No, and we would rather say so plainly. The concept is a design — it cannot rank anything on its own. Search and AI-engine optimisation are built into the sites we go on to build, which is a separate piece of work with its own scope and price.
Is my site built on the wrong thing for you?+
Probably not. Most care websites we see are WordPress, which is what we build in most days. If yours is on something we would not recommend, we will tell you that rather than quote you for a rebuild you do not need.
What happens if I do want you to build it?+
Then we scope and price it before anything starts — a clear timeline, copywriting and search setup included, and no work begins until you have seen the number. The discovery call is where that gets shaped around your agency.
How soon do I hear back?+
Within 48 hours of your submission. If we have a question about your service before we start, we will email you rather than guess.
See what your care website could be.
A custom concept for your actual site, designed and delivered in 48 hours. Free, and yours to keep.